The New Originals
‘Warm memories’ is an ode to childhood. This film for the pioneering brand ‘The New Originals’ takes you back to a warm place you call home. It’s a visual poem showing the Ethiopian heritage of the brand told by Yohan Kebede (known for his band KOKOROKO). Created with our friends at Ambassadors & Amp, it shows the memory of the ‘endless days’, when the abundance of time leads to creativity and imagination.
a Studio Studio production
director Rutger van Leeuwen exec. producer Esther Ris producer Julia Schmidt DP Christiaan van Leeuwen gaffer Zen Bloot art director Shaniqua Etienne styling Suze Kuit HMUA Timothy Aarons music Amp edit Oscar Marmelstein VFX Ambassadors grading Amy Besate